Instyle: Better With Age Rich Cream was formulated with shea butter to deliver an intense surge of moisture while stimulating collagen.1

Beauty enthusiasts are raving about shea butter for skin and hair. Although the popular ingredient has only recently been showing up in the formulas of most lotions, shampoos, and other moisturizing beauty products, it's been used in East and West Africa for centuries.1

Shea butter is a fat derived from the shea kernel of the African shea tree. Pure shea butter is ivory in color and is unrefined and raw, meaning, it is free of chemicals and preservatives. The emollient is essentially a hydrating hero—but that's not all. "Shea butter contains a high amount of fatty acids and vitamins," says cosmetic chemist Shuting Hu, PhD, the founder of Acaderma. "It is a fantastic ingredient for the skin and hair."