Clean I.Q. | Clean. Intelligence. Quality.

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Clean I.Q.

Clean I.Q.™

Clean Intelligence Quality.

We validate with our 9-Free Clean Standard.

Packed with actives proven to work better than harsh chemicals, our 9-free standard within our Clean I.Q. system excludes suspicious synthetics and toxins. If an ingredient doesn’t safely serve your skin, we skip it.

No SLS/SLES

An inexpensive cleanser that strips lipids from the skin, damages the natural skin barrier and causes irritation.

We use mild surfactants made of amino acids or plant-derived glucoside.

No Parabens

Traditional preservatives that can enter the body through the skin, and disrupt a healthy endocrine system.

We use advanced preservatives that pose a low risk of skin irritation.

No Propylene Glycol

Commonly found in fragrance and nail polish, these chemicals have been linked to hormone disruption.

We use 1,3-propanediol made from corn sugar.

No Synthetic Dyes

Derived from petrochemicals, dyes may cause allergic reactions, skin sensitization, and eye irritation.

Free of any artificial dyes, the colors of our formulas come only from ingredients themselves.

No Hydroquinone

This controversial and antiquated lightening agent is toxic to melanocytes and may cause skin discoloration.

We use award-winning, next-generation ingredients that are both potent and safe for use on all skin tones.

No Mineral Oil

A liquid commonly derived from petroleum that may contain polycyclic aromatic hydro-carbons, cancer-causing chemicals found in crude oil and its by-products.

We use naturally sourced or ECOCert®-certified oils.

No Formaldehyde Releasers

These traditional preservatives can be absorbed through the skin, leading to allergic reactions and hormone disruption.

We use advanced preservatives derived from natural sources that pose a low risk of skin irritation.

No Phthalates

Commonly found in fragrance and nail polish, these chemicals have been linked to hormone disruption.

Our formulas are completely void of dibutyl phthalate (DBP), di-2-ethylhexylphthalate (DEHP), and diethyl phthalate DEP.

No Fragrances

Both natural and synthetic fragrances can contain hundreds of undisclosed chemicals, many of which are considered allergens.

Our formulas’ subtle scents are the result of our ingredients themselves. We never add any potentially irritating perfumes.

Our completely clean thinking means we go beyond merely clean ingredients. We act with clean behavior from start to finish.We are making clean meaningful.