Kinkeliba, a traditional herbal tea, only grows in the harsh, arid climate of West Africa’s Sub-Saharan. Prof. James Simon & Dr. Shuting Hu’s research team found its health and skin repair benefits. They published a dozen of scientific papers, wanting to spread kinkeliba's great commercial potential with the world and give the local women a sustainable means of supporting their community through trade. But even after a decade, no such opportunity came. Many years later, after failed attempts at negotiating with large companies, Dr. Hu, as the only female scientist on her team, felt reinvigorated with a new purpose.